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The Challenge Recently a client asked me why, when he Googled the title of his book, the most exciting search result was his Amazon product page. “There’s nothing really there,” he lamented. Many authors feel this way. They spend months, … Read More

This week Hank Philippi Ryan made the USA Today bestsellers list with her book, The First to Lie. No stranger to success, this is Ryan’s second novel to hit the prestigious list, preceded by her 2019 release, The Murder List. … Read More

Even after years slogging through the swamp of freelance writing, I’m still challenged by the process of marketing. I started with nonfiction articles, progressed to a handbook, and now concentrate on fiction. The marketplace for publishing is crowded with hundreds … Read More

Spring is a wonderful time for a fresh start. By getting rid of the old, you make space for the new! When you’re making your “To Clean” list this spring, don’t forget to add social media spring cleaning. By cleaning … Read More

Thanks for Participating in the Retail Store and Library Presentations at Bridging the Epic Gap 2021 Virtual Conference! Click HERE to download your OWFI Conference Freebies! Add the OWFI Extras to your cart (It will show up as $50.) and use … Read More

Let me start with a confession: I’m weak. When I learn of a new software solution that promises to save me time and sounds easy to use, I can’t resist taking it for a spin. The industry attempts to dress … Read More

When you hear the term “book marketing” you might immediately start thinking about BIG, grandiose plans. Month long book launches, expensive PR plans, a long list of things to get done sooner rather than later. Just thinking about all the … Read More

Over the years, I’ve had the pleasure and honor to speak with many authors about their book marketing plans. The common question always seems to be, where do I start? The problem is, there is no set answer that fits … Read More

Last week New Shelves released an article on the American Library Association “State of America’s Libraries” annual report. This week we are focusing in on the ALA’s list of the most “challenged” books of 2020 – many of which were … Read More

Last week I had the opportunity to see the ethical side of the speaking industry and the slimy side. The Ethical Side The ethical side was hearing Debbie Allen at the Oregon Chapter of National Speakers Association September meeting. A … Read More