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The Challenge Recently a client asked me why, when he Googled the title of his book, the most exciting search result was his Amazon product page. “There’s nothing really there,” he lamented. Many authors feel this way. They spend months, … Read More

This week Hank Philippi Ryan made the USA Today bestsellers list with her book, The First to Lie. No stranger to success, this is Ryan’s second novel to hit the prestigious list, preceded by her 2019 release, The Murder List. … Read More

Even after years slogging through the swamp of freelance writing, I’m still challenged by the process of marketing. I started with nonfiction articles, progressed to a handbook, and now concentrate on fiction. The marketplace for publishing is crowded with hundreds … Read More

Spring is a wonderful time for a fresh start. By getting rid of the old, you make space for the new! When you’re making your “To Clean” list this spring, don’t forget to add social media spring cleaning. By cleaning … Read More

Let me start with a confession: I’m weak. When I learn of a new software solution that promises to save me time and sounds easy to use, I can’t resist taking it for a spin. The industry attempts to dress … Read More

When you hear the term “book marketing” you might immediately start thinking about BIG, grandiose plans. Month long book launches, expensive PR plans, a long list of things to get done sooner rather than later. Just thinking about all the … Read More