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At least once a week I get an email from or speak to an author who tells me, “My book would be perfect for airport stores!” But is it, really? Let’s find out what’s really popular in airport bookstores – … Read More

If you haven’t read it already, you can find Part 1 of this article here. A New World in Publishing: How is Blockchain the Great Disrupter? Copyright “Being fairly paid and making sure your work remains your own are basic … Read More

“Customer preferences are actually what cause disrupters.” Sukhi Jutla In 2018, the Alliance of Independent Authors (ALLi) projected blockchain technology as the next great “disruption” in the publishing industry, but was it just a short-lived fad? In this post, I … Read More

One of the questions I’m most often asked, as a writer of historical fiction is, “How do you do the research?” I was recently reading an interview with a non-fiction history writer who said he spends about three years on … Read More

You walk into your local chain bookstore and see a table filled with cookbooks and a big sign that says “GRILLING COOKBOOKS.” BAM! Right in the front of the store as you walk in. Thousands of eyeballs see those cookbooks … Read More

Video content, both long form and short form, is increasing in popularity on social media and platforms are noticing. People of all ages and demographics want to connect with the content they are consuming and video content makes that much … Read More

If you are thinking about getting an agent and you already have a book published by a self-publishing company, what are your options? STORY ONE – An Agent’s perspective “Sara” has been querying agents for her self-published book. She decided … Read More

Time or money? You must invest at least one to successfully market – and sell – your book. When we are asked what is the “best” program for marketing books, the answer is most often that depends. There are many … Read More

It’s a brave new world, and there’s no going back. Artificial Intelligence and what it means for us, our children, and grandchildren jars my mind. It is the world of wormholes and robots, and I have just arrived. It’s not … Read More

Does any of this sound familiar? “I wrote this book so that I could make a living as a writer.” “My goal is to quit my day job.” “I plan on retiring on my book income.” If any of those … Read More

Subsidiary rights (subrights) are a key part of publishing. The revenue from a subsidiary rights deal goes right to the bottom line and subsidiary rights sales gives extra exposure and publicity to your book which can lead to additional sales. … Read More

Do you ever feel like you’re running out of marketing angles for your book? We get it. After months or even years of marketing the same book, it can sometimes be difficult to keep your marketing from growing stale. But … Read More