Isn't one Print on Demand Provider enough?
We are often asked if authors REALLY need both IngramSpark and KDP. And the answer is: Yes, you REALLY do.
I know it’s tempting to avoid the extra expense and hassle of taking on two print on demand (POD) providers, but most of us benefit from doing just that.
Why You Need Both IngramSpark and KDP
- KDP does a terrific job with Amazon.
- KDP charges less for printing and set up fees than IngramSpark.
- KDP does offer “extended distribution” for bookstores and libraries (sort of . . . more later).
- IngramSpark charges set up fees and a lot more for proofs than KDP does.
- KDP’s “extended distribution” is only fully available to those books using a KDP ISBN. (You should always buy your own ISBNs and have a direct relationship with your book’s brand and ISBNs.)
- Even if your book has extended distribution and can be bought by bookstores, it most likely won’t be. Bookstores do not relish the idea of giving their biggest competitor money.
- In addition, the extended distribution offered by KDP is actually IngramSpark! KDP uses IngramSpark for the distribution. It does not, however, offer competitive discounts to the bookstores, further narrowing your chances of being stocked.
- Books in KDP extended distribution ARE listed at Ingram Wholesalers, but NON-RETURNABLE and at a lesser discount so bookstores and libraries do not get the good terms that they would if they could buy from YOU at IngramSpark.
- Using a KDP ISBN will mean you are instantly relegated to the pile of “self-published” books before the buyer has a chance to review the quality.
- IngramSpark allows your book the chance to be ordered in many countries, but many types of retailers and in Hardcover, which KDP does not.
- Use KDP for Amazon. It does a great job and you make far more money on each Amazon sale.
- Use IngramSpark in addition so that your book can be ordered by the bookstores and libraries from the large wholesalers with which they prefer doing business.
- Use your own (Bowker-provided) ISBN so that you have the benefits of your publishing company’s brand on all databases.
- Upload your book to KDP first so that they accept your ISBN and not complain that the book belongs to IngramSpark.
- Don’t cheap out. IngramSpark and KDP are two different tools for two different markets. If you don’t want to be in the retail store and library market, then you don’t need IngramSpark. But if stores and libraries are your goals, then spend the money to provide the books to them in the manner that gives them the best chance of saying “yes.”
If you really cannot stand the thought of using more than one POD provider, go with IngramSpark. It will allow you access to more venues even if it makes you less money per unit.
*IngramSpark and KDP take all comers.
[…] At that point, you name your publisher company and upload your book with YOUR ISBN to KDP and you are DISTRIBUTING your book through KDP. You can ALSO distribute your book at IngramSpark (read more about that and why you need both KDP AND IngramSpark). […]
[…] Not bad! This is another reason why you want to use BOTH IngramSpark and KDP when making your distribution choices. To read why you need both IN DETAIL, go to THIS ARTICLE. […]
[…] What is the difference between KDP and IngramSpark and do you need both? Yes, we recommend you use both options for well rounded book distribution. Check out New Shelves Blog to get an in-depth look: https://newshelves.com/why-you-need-both-ingramspark-and-kdp/ […]
[…] Should I publish a paperback on Ingram Spark? Yes, we do recommend you use both KDP and Ingram Spark for a well-rounded distribution plan. This blog explain this recommendation in detail. https://newshelves.com/why-you-need-both-ingramspark-and-kdp/ […]
[…] Listen in at 4:30 to hear why some authors who use Ingram Spark for print and distribution have customers reporting that they aren’t receiving books they ordered on Amazon. Readers are reporting that they ordered a book on Amazon but never received it. Why? The issue is often a third-party seller. Sometimes, they don’t ship books as quickly as they should. Other times they don’t ship them at all. When this happens it’s not an Ingram Spark issue and it’s not an Amazon warehouse issue. However, it is Amazon’s job to mediate any issues between their third-part sellers and Amazon customers. So, if you have customers complaining about not getting shipments, take the receipt to Amazon and take it up with them. They will take steps to resolve the issue with the customer and the third-party seller. Highly recommend: If you have a print on demand title that fits within KDP’s criteria, consider uploading your book to KDP for Amazon Sales. This will ensure that the KDP/Amazon listing is the first option for customers to order and will help you avoid out of stock and non-delivery drama. Learn more about using Ingram Spark and KDP in tandem here: https://newshelves.com/why-you-need-both-ingramspark-and-kdp/. […]