Time or Money?
Time or money? You must invest at least one to successfully market – and sell – your book. When we are asked what is the “best” program for marketing books, the answer is most often that depends. There are many … Read More
7 Tips for a Sheet That Will WOW the Media
Want to get more press? Sure you do! Sandra Beckwith offers you this terrific advice on her site: www.buildbookbuzz.com A tip sheet is a news release that offers tips or advice in a bulleted or numbered format. It’s one of … Read More
Do This, Not That – Blog Tours
The Challenge Recently a client asked me why, when he Googled the title of his book, the most exciting search result was his Amazon product page. “There’s nothing really there,” he lamented. Many authors feel this way. They spend months, … Read More
How to Compete in the Obstacle Course of Book Marketing
Even after years slogging through the swamp of freelance writing, I’m still challenged by the process of marketing. I started with nonfiction articles, progressed to a handbook, and now concentrate on fiction. The marketplace for publishing is crowded with hundreds … Read More
Market Your Book in Just 10 Minutes a Day
When you hear the term “book marketing” you might immediately start thinking about BIG, grandiose plans. Month long book launches, expensive PR plans, a long list of things to get done sooner rather than later. Just thinking about all the … Read More
Creating Your Book Marketing Plan Using the Dear Author Letter
Over the years, I’ve had the pleasure and honor to speak with many authors about their book marketing plans. The common question always seems to be, where do I start? The problem is, there is no set answer that fits … Read More
The Slimy Side of the Speaking Industry
Last week I had the opportunity to see the ethical side of the speaking industry and the slimy side. The Ethical Side The ethical side was hearing Debbie Allen at the Oregon Chapter of National Speakers Association September meeting. A … Read More
A Different Way to Promote Your Book – Guest Blogs
Perhaps you were in a position similar to mine last year: The book on which I had worked so hard for two years—Different Strokes: Serena, Venus, and the Unfinished Black Tennis Revolution—came out during the height of the COVID-19 pandemic. … Read More
Keywords for Authors
When someone mentions “keywords” in relation to book marketing many authors instantly get overwhelmed. How do you find the right keywords for your book(s), much less use them? This article will remove the mystery of keywords for authors and walk … Read More
The 3 Myths About Book Publicity
At some point, most authors—especially the first-timers—find themselves in the same place. You’ll be there, too, if you’re not already, i.e. with this bouncing baby book in your arms, that you want to introduce to the world—with no idea how … Read More