Resources for Authors
Let me start with a confession: I’m weak. When I learn of a new software solution that promises to save me time and sounds easy to use, I can’t resist taking it for a spin. The industry attempts to dress … Read More
Market Your Book in Just 10 Minutes a Day
When you hear the term “book marketing” you might immediately start thinking about BIG, grandiose plans. Month long book launches, expensive PR plans, a long list of things to get done sooner rather than later. Just thinking about all the … Read More
Creating Your Book Marketing Plan Using the Dear Author Letter
Over the years, I’ve had the pleasure and honor to speak with many authors about their book marketing plans. The common question always seems to be, where do I start? The problem is, there is no set answer that fits … Read More
Top 10 Banned Books in 2020
Last week New Shelves released an article on the American Library Association “State of America’s Libraries” annual report. This week we are focusing in on the ALA’s list of the most “challenged” books of 2020 – many of which were … Read More
The Slimy Side of the Speaking Industry
Last week I had the opportunity to see the ethical side of the speaking industry and the slimy side. The Ethical Side The ethical side was hearing Debbie Allen at the Oregon Chapter of National Speakers Association September meeting. A … Read More
The ALA Releases 2021 Annual Report
Released on April 5, 2021, this year’s State of America’s Libraries Report looks a bit different than in years past. As Stephanie Hlywak Director, Communications and Marketing Office American Library Association wrote in the opening of the report, “nothing about … Read More
A Different Way to Promote Your Book – Guest Blogs
Perhaps you were in a position similar to mine last year: The book on which I had worked so hard for two years—Different Strokes: Serena, Venus, and the Unfinished Black Tennis Revolution—came out during the height of the COVID-19 pandemic. … Read More
Keywords for Authors
When someone mentions “keywords” in relation to book marketing many authors instantly get overwhelmed. How do you find the right keywords for your book(s), much less use them? This article will remove the mystery of keywords for authors and walk … Read More
The 3 Myths About Book Publicity
At some point, most authors—especially the first-timers—find themselves in the same place. You’ll be there, too, if you’re not already, i.e. with this bouncing baby book in your arms, that you want to introduce to the world—with no idea how … Read More