Oct 04 - 06 2024


6:00 pm - 6:00 pm

Build Your Author Empire! Conference in Charlotte, NC

Are you looking to take your book marketing to the next level? Join us as the Women in Publishing Summit and New Shelves Books present: Build Your Author Empire! Grow Your Audience, Own Your Audience, & Sell More Books!

Hosted by Alexa Bigwarfe, of the Women in Publishing Summit, and Keri-Rae Barnum of New Shelves Books.

Reserve Your Spot:


Opening Session

FRI, OCT 4, 2024 6:00 pm to 8:00 pm

Join Alexa Bigwarfe & Keri-Rae Barnum for an opening keynote / fireside chat about growing your author platform and creating opportunities for visibility of you and your book. To be followed by hors d'oeuvres and happy hour!

Registration begins at 4pm!

Marketing Workshops

SAT, OCT 5, 2024 9:00 am to 5:00 pm

We'll have a full day of marketing training!

Alexa Bigwarfe: Advanced Content Marketing Strategy – What You Need to Create to Grow & Own Your Audience of Superfans

What do you need to be creating, where do you need to be posting, and HOW do you use this content to grow a fanbase and email list?

Keri-Rae Barnum: 7 Tips for Reviving a Backlist

Do you have a book that has never sold well? Or a book that used to sell well but hasn’t been bringing in as much income as it used to? Don’t give up on those books just yet. Keri Barnum is going to share 7 tips with us for reviving those backlist books so you can maximize your sales and profits on the books you already have in your catalogue.

Chelsea Bennett: How to Grow Your Brand and Bank Account with Direct Sales for Books

Discover how authors can strategically leverage direct sales to elevate their brand and boost book sales in today's competitive market. This session provides practical insights and actionable strategies tailored specifically for authors looking to maximize their revenue and reach through direct sales.

Key takeaways include:

  • Strategies for identifying and reaching your book's ideal readership
  • How to utilize direct sales to grow your brand
  • What to know to get started with direct sales

Discover how to build meaningful connections with your audience, foster reader loyalty, and grow your author brand through direct sales initiatives.

Aimee Ravichandran: Two-pronged strategy attack to launch your book & success beyond the launch

Achieving a successful book launch requires a strategic blend of PR and book marketing efforts, during and beyond the launch. On the PR front, securing media coverage through press releases, interviews, and book reviews helps build buzz and credibility. Engaging with influencers and arranging book signings or virtual events can also draw attention. Meanwhile, effective book marketing involves targeted advertising, utilizing social media platforms, and leveraging email lists to reach potential readers. Combining these approaches ensures a broad reach, generates excitement, and drives sales, laying a solid foundation for your book's long-term success.

Kathy Meis: The Power of Proper Positioning of Your Book for More Sales, and how AI Can Make this Easier

Great sales and growing your audience is about more than just writing a good book. The metadata behind the book, and the proper positioning of the book in the marketplace can make a big difference in the visibility of your book.

Keynote: Dominate Live Video

SAT, OCT 5, 2024 5:00 pm to 6:00 pm

Be prepared to be wow'd, inspired by, encouraged, and motivated by Roshanda Pratt, the Queen of Live Video. Whether you're using YouTube, TikTok, Facebook, Instagram, virtual events, or other video tools, video can be a powerful way to grow your audience and sell more books. As a former television producer, Roshanda knows what it takes to use video like a pro!

Implementation & Fun

SUN, OCT 6, 2024 9:00 am to 12:00 pm

Sunday – we'll have 1:1 opportunities with Alexa & Keri-Rae, small group breakouts with other experts & companies you want to meet with, & professional headshots for those who choose the headshot package. This will be a day of planning and implementation so you go home ready to take the next steps!

Be sure to plan on sticking around in the afternoon if you might be joining the 2025 Mastermind!

Closing Keynote

SUN, OCT 6, 2024 12:30 pm to 1:30 pm

Jenny Proctor is an award-winning author of more than fifteen romantic comedies and an Amazon bestseller. She began her career in publishing in 2013; her writing has been a constant since then and is now her full-time focus, but in the past, she spent several years as the owner and managing editor of Midnight Owl Editors and as the chair of the Storymakers Conference.

Wired for relationships, Jenny loves public speaking, teaching, and building lasting connections. Jenny was born in the mountains of Western North Carolina, a place she considers one of the loveliest on earth. She loves to hike with her family and spend time outdoors, but she also adores lounging around her home, reading great books or watching great movies and, when she’s lucky, eating delicious food she doesn’t have to prepare herself.

Closing Session

SUN, OCT 6, 2024 1:45 pm to 2:45 pm

Key takeaways, wrap up, and next steps!

2025 Strategic Planning Session – Grow Your Author Empire Mastermind! 

SUN, OCT 6, 2024 3:00 pm to 6:00 pm

Alexa Bigwarfe and Keri-Rae Barnum will be launching a 12 month mastermind for those who are interested in taking their author and publishing businesses to the next level. For a full year, we'll offer training on key business and growth topics, to include activities and homework. We'll also provide personalized feedback and advice on the work done. 

We'll be talking more about this leading into the event, but if this is of interest to you, plan to stay with us at the Conference venue for our 2025 Kickoff Strategic Planning Session – where we'll start planning goals and objectives for the 2025 year.

Learn more at

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