Publishing Strategy & Consulting
Do you need expert guidance figuring out your publishing path or working through a specific roadblock? If you’re handling the work yourself but want experienced industry perspective, the team at New Shelves can help you build a smart strategy and make confident, informed decisions.
Whether you’re weighing publishing options, pricing your book, or trying to understand why sales have stalled, we’ll help you clarify your next steps so your book is set up to sell before you invest more time or money.
“Keri has provided me with invaluable guidance and support throughout the launching and promotion of my book. Anyone who is contemplating working with Keri would be well advised to follow through” —Fred Stuvek Jr., Best Selling Author of It Starts With You
Book Marketing & Advertising Programs
Trying to sell more books but unsure where to focus your marketing efforts? Whether you are launching a new title or looking to boost sales of an existing book, we help authors build practical, data-driven marketing plans and manage advertising that supports real, measurable sales.
Our work centers on Amazon and Facebook ads, targeted library mailings, and bookstore outreach, along with audience-building efforts such as email lists and reader funnels. We also help strengthen discoverability and review activity so your books are easier to find, trust, and buy. Together, these elements increase visibility where readers discover books and help you grow a readership you can reach over time.
If you are ready to take a more strategic approach to marketing your book, reach out to learn how we can help.
“Keri and New Shelves Books have been of more help to me than anyone else I have dealt with since I started the work of publishing of my book.” —Jessie May Kessler
“Thank you for your high level of business work ethic. It is a breath of fresh air!” —Sandy Kennedy
Publishing Services & Project Management
Editing, design, covers, distribution… There are a lot of moving parts involved in publishing a book well, and it can quickly become overwhelming.
Whether you are launching a new book, refreshing and relaunching an older title, or trying to correct early mistakes, we provide publishing services and project management to help you move through the process with confidence.
If you want support bringing your book to market without giving up rights or control, reach out to learn how we can help.
“As a client of BSB, I rely on Keri as my go-to person. Not only has she helped me with the nuances of author platform building and marketing, she’s helped me refine my writing and clarify my message.
Keri works with many authors, but she takes the time to discuss my issues and concerns, and helps me focus on what is important. She’s been delighted to step in and take care of tasks for me or walk me through the process toward self-sufficiency. She is highly responsive, and if I ask her opinion, she provides a clear answer and backs it up with solid data.
What I love most about Keri — aside from her wonderful sense of humor — is that she is passionate about what she does and she strives to learn and stay ahead of the curve in an industry that is changing at hyperspeed.
I would absolutely recommend Keri's services to authors looking to grow their online presence and market their books.” —Alex Hayes, Author of The Chameleon series
Publishing Workshops & Event Speaking
Want to learn how publishing and book marketing actually work? We share what we know through articles, videos, and live sessions grounded in real-world experience and current, proven practices. Our content is widely read and shared across the industry because it focuses on what helps books get published, marketed, and sold. Explore our blog and Free Advice Fridays to dig in.
That same practical, no-nonsense approach carries into Keri-Rae Barnum’s speaking and teaching. She presents regularly at conferences and industry events and works year-round with public and private groups through webinars and closed sessions. Known for her candid, engaging style, Keri delivers insight authors can apply immediately. Watch a few sample videos, then reach out to book her for your next event.
“Thank you very much for your engaging, insightful and entertaining seminar today. My wife Leah and I certainly gained a lot from your presentation. You were enthusiastic, knowledge and enjoyable to learn from….I appreciate the perspective you shared with us today, you were very realistic, yet encouraging… You inspired us today, and I appreciate that helping authors succeed is the career you have chosen.” —Bill Brewer, author of the David Diegert Series
“I know you're busy but I had to tell you how much I love the Library Program. It is so exciting and fascinating, I listen over and over again. And its so stimulating, it has energized and renewed my urge to write.” —Deb Marcus, author