BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv6.5.3//EN
X-ORIGINAL-URL:https://newshelves.com/
X-WR-CALNAME:New Shelves Books
X-WR-CALDESC:We Get Your Book on Their Shelves
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
DTSTART;TZID=America/New_York:20241004T180000
DTEND;TZID=America/New_York:20241006T180000
DTSTAMP:20240701T185200
UID:MEC-c60d870eaad6a3946ab3e8734466e532@newshelves.com
CREATED:20240701
LAST-MODIFIED:20240701
PRIORITY:5
TRANSP:OPAQUE
SUMMARY:Build Your Author Empire! Conference in Charlotte, NC
DESCRIPTION:\nAre you looking to take your book marketing to the next level? Join us as the Women in Publishing Summit and New Shelves Books present: Build Your Author Empire! Grow Your Audience, Own Your Audience, & Sell More Books!\nHosted by Alexa Bigwarfe, of the Women in Publishing Summit, and Keri-Rae Barnum of New Shelves Books.\nReserve Your Spot: https://newshelves.com/charlotte ( https://newshelves.com/charlotte )\n \n\n\n\n\n\nOpening Session\nFRI, OCT 4, 2024 6:00 pm to 8:00 pm\n\nJoin Alexa Bigwarfe & Keri-Rae Barnum for an opening keynote / fireside chat about growing your author platform and creating opportunities for visibility of you and your book. To be followed by hors d’oeuvres and happy hour!\nRegistration begins at 4pm!\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Workshops\nSAT, OCT 5, 2024 9:00 am to 5:00 pm\n\nWe’ll have a full day of marketing training!\nAlexa Bigwarfe: Advanced Content Marketing Strategy – What You Need to Create to Grow & Own Your Audience of Superfans\nWhat do you need to be creating, where do you need to be posting, and HOW do you use this content to grow a fanbase and email list?\nKeri-Rae Barnum: 7 Tips for Reviving a Backlist\nDo you have a book that has never sold well? Or a book that used to sell well but hasn’t been bringing in as much income as it used to? Don’t give up on those books just yet. Keri Barnum is going to share 7 tips with us for reviving those backlist books so you can maximize your sales and profits on the books you already have in your catalogue.\nChelsea Bennett: How to Grow Your Brand and Bank Account with Direct Sales for Books\nDiscover how authors can strategically leverage direct sales to elevate their brand and boost book sales in today’s competitive market. This session provides practical insights and actionable strategies tailored specifically for authors looking to maximize their revenue and reach through direct sales.\nKey takeaways include:\n\nStrategies for identifying and reaching your book’s ideal readership\nHow to utilize direct sales to grow your brand\nWhat to know to get started with direct sales\n\nDiscover how to build meaningful connections with your audience, foster reader loyalty, and grow your author brand through direct sales initiatives.\nAimee Ravichandran: Two-pronged strategy attack to launch your book & success beyond the launch\nAchieving a successful book launch requires a strategic blend of PR and book marketing efforts, during and beyond the launch. On the PR front, securing media coverage through press releases, interviews, and book reviews helps build buzz and credibility. Engaging with influencers and arranging book signings or virtual events can also draw attention. Meanwhile, effective book marketing involves targeted advertising, utilizing social media platforms, and leveraging email lists to reach potential readers. Combining these approaches ensures a broad reach, generates excitement, and drives sales, laying a solid foundation for your book’s long-term success.\nKathy Meis: The Power of Proper Positioning of Your Book for More Sales, and how AI Can Make this Easier\nGreat sales and growing your audience is about more than just writing a good book. The metadata behind the book, and the proper positioning of the book in the marketplace can make a big difference in the visibility of your book.\n\n\n\n\n\n\n\n\n\n\nKeynote: Dominate Live Video\n\nSAT, OCT 5, 2024 5:00 pm to 6:00 pm\n\nBe prepared to be wow’d, inspired by, encouraged, and motivated by Roshanda Pratt, the Queen of Live Video. Whether you’re using YouTube, TikTok, Facebook, Instagram, virtual events, or other video tools, video can be a powerful way to grow your audience and sell more books. As a former television producer, Roshanda knows what it takes to use video like a pro!\n\n\n\n\n\n\n\n\n\n\n\nImplementation & Fun\nSUN, OCT 6, 2024 9:00 am to 12:00 pm\n\nSunday – we’ll have 1:1 opportunities with Alexa & Keri-Rae, small group breakouts with other experts & companies you want to meet with, & professional headshots for those who choose the headshot package. This will be a day of planning and implementation so you go home ready to take the next steps!\nBe sure to plan on sticking around in the afternoon if you might be joining the 2025 Mastermind!\n\n\n\n\n\n\n\n\n\n\n\nClosing Keynote\nSUN, OCT 6, 2024 12:30 pm to 1:30 pm\n\n\nJenny Proctor is an award-winning author of more than fifteen romantic comedies and an Amazon bestseller. She began her career in publishing in 2013; her writing has been a constant since then and is now her full-time focus, but in the past, she spent several years as the owner and managing editor of Midnight Owl Editors and as the chair of the Storymakers Conference.\nWired for relationships, Jenny loves public speaking, teaching, and building lasting connections. Jenny was born in the mountains of Western North Carolina, a place she considers one of the loveliest on earth. She loves to hike with her family and spend time outdoors, but she also adores lounging around her home, reading great books or watching great movies and, when she’s lucky, eating delicious food she doesn’t have to prepare herself.\n\n\n\n\n\n\n\n\n\n\n\n\nClosing Session\nSUN, OCT 6, 2024 1:45 pm to 2:45 pm\n\n\nKey takeaways, wrap up, and next steps!\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n2025 Strategic Planning Session – Grow Your Author Empire Mastermind! \nSUN, OCT 6, 2024 3:00 pm to 6:00 pm\n\n\nAlexa Bigwarfe and Keri-Rae Barnum will be launching a 12 month mastermind for those who are interested in taking their author and publishing businesses to the next level. For a full year, we’ll offer training on key business and growth topics, to include activities and homework. We’ll also provide personalized feedback and advice on the work done. \nWe’ll be talking more about this leading into the event, but if this is of interest to you, plan to stay with us at the Conference venue for our 2025 Kickoff Strategic Planning Session – where we’ll start planning goals and objectives for the 2025 year.\nLearn more at https://newshelves.com/charlotte ( https://newshelves.com/charlotte ).\n\n\n\n\n\n\n\n
URL:https://writepublishsell.thrivecart.com/book-marketing-live---charlotte-nc/?affiliate=newshelves
LOCATION:100 W Trade St, Charlotte, NC 28202
END:VEVENT
END:VCALENDAR